Work · the spec slate

14 ads built for Studio Era.

Every line of copy traces to Studio Era's own published words, a real member review, or the call. Built from your real palette, wordmark, and app UI. Drafts, not finals: an editor pass happens before anything ships, and no render uses a real member's photo or a before/after body.

Explicit persona call outs. That was the whole thesis.
14
spec ads
5
persona lanes
11
format families
0
invented claims
No gym no diet 01. No More Diet BS
01 · Type poster
No More Diet BS
The homepage promise as a defiant poster. The refusal register is the brand's own voice, verbatim.
Tired mom 02. Living Room Gym
02 · Features / Benefits
Get Stronger From Your Living Room
The 30-minutes-a-day persona named on the call, answered with the site's own section header.
Community 03. You Are Not Alone In This
03 · Community card
You Are Not Alone In This
Community and belonging: your loudest asset, absent from the 18-ad pull. Tens of thousands of posts, per the call.
No gym no diet 04. Eat Big
04 · Food macro
Eat Big. Still Lose The Weight.
Konstantin's own framing of the offer on the call, staged as appetite photography. Relief angle, untouched in the pull.
Member voice 05. IG Story: Fit My Schedule
05 · UGC story
Fit My Schedule
A real member review, verbatim, in story chrome. Camouflage format, zero marketing diction.
App 06. This Is Not Another App
06 · Product hero
This Is Not "Another App"
The site's own scare quotes, taken seriously: the real membership list beside the real app UI.
50 plus 07. 54 And In Menopause
07 · Testimonial
"I Am 54. I Am In Menopause."
The net-new lane sitting in your own testimonials: 50, 54, 63, menopause. A real review, quoted with the claims trimmed.
Brides 08. Brides-To-Be
08 · Outdoor lifestyle
Brides-To-Be. You'll Fit Right In.
You already run a /brides funnel. The ad library has no explicit bride call out. This is the test.
Tired mom 09. TikTok: Easy Recipes
09 · TikTok native
Not 45 Minutes You Don't Have
The recipes promise in platform-native clothing. The real meal-tracking card is the only brand cue.
Tired mom 10. One Dinner, Whole Family
10 · Chaotic tablescape
Simpler, Not Harder
The plan survives a real family dinner. The chaos is the point; the site's own promise floats over it.
No gym no diet 11. Skip The Gym
11 · Us vs Them
You Don't Have To Sign Up For The Gym
The proposition exactly as Konstantin said it on the call, staged as cold gym vs warm living room.
Offer 12. Seventeen Dollars
12 · Stat hero
$17 A Month
The real annual price with the billing shown honestly. No lock-in, cancel anytime, verbatim from the pricing page.
No gym no diet 13. Fridge Note
13 · Handwriting
The Fridge Note
The hero line in a member's handwriting on her own fridge. The quietest ad in the set, and the most personal.
Proof 14. Don't Take My Word For It
14 · Social proof
Don't Take My Word For It
Three real reviews from your own homepage, attributed as published. The coach's voice hands the mic to the members.
What is enforced on every one of these: copy traces to the site, a real published review, or the call transcript; zero invented stats, ratings, or testimonials. No real member photos and no before/after imagery anywhere: women appear from behind or as hands only. One brand mark maximum per ad. Weight-claim sentences trimmed from quoted reviews. Studio Era's display face is Inter Display; the type in these drafts is a close approximation, declared here rather than papered over.

The slate is the starting point.

These 14 come from one afternoon with your public site and one call. The full engine runs on your account history, your ad comments, and your community's own words, every week.

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